The team

Operators, not advisors.

Decades of building and shipping. Big on AI. Bigger on people. We know how businesses work from the inside: support queues, hiring pipelines, marketing engines, SaaS metrics. We've run all of it ourselves.

One small team, inside your stack

David Henzel

David Henzel

The Pathfinder

Serial founder. Built and scaled a portfolio of companies, several to exit.

Mert Hürtürk

Mert Hürtürk

Wizard of Iznik

More than two decades of shipping software that bends reality slightly.

Kadir F. Kiraz

Kadir F. Kiraz

The Codeweaver

Weaves data, code, and integrations into systems that do the work.

GQ Fu

GQ Fu

The Blacksmith

Built and scaled an outsourcing company past 500 people globally.

The portfolio

Deep context on how businesses actually work

Every one of these is a company we run, and every one has been rebuilt around AI with the exact playbook we bring to you. That is why we're not guessing about your support queue, your hiring funnel, or your churn: we operate the same problems daily.

Customer support & CX

LTVplus

A global customer-experience company scaled past hundreds of agents. What it gives us: deep expertise in support operations, queues, quality, and SLAs, and where AI genuinely absorbs load without wrecking the customer relationship.

Recruiting & HR

Love Not Fear

Recruiting and people work built around culture fit: hiring people for who they are, not just what is on the CV. What it gives us: real fluency in hiring funnels, onboarding, retention, and what changes for people when AI enters the org.

Marketing

Shortlist

A marketing agency delivering demand generation, SEO, and content for growth-stage companies. What it gives us: the full marketing engine, positioning, pipeline, content operations, and where AI multiplies output without producing slop.

SaaS & coaching

upcoach

A SaaS platform powering coaching businesses and communities. What it gives us: product, onboarding, activation, and retention from the inside of a software company, plus the whole world of coaching and knowledge businesses.

Customer reactivation

WinbackEngine

Wins back lapsed customers for service businesses: engine-driven outreach with human warmth. What it gives us: revenue operations and retention economics, built AI-first from day one.

Support, hiring, marketing, product, retention: we have operated every core function of a business, and rebuilt each one around AI. When we walk into your company, we have almost certainly run a version of your problem before.

Put that experience to work on your company.

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